A modern T-Shirt brand deserves the right modern logo.
After playing with both serifs and sans-serif typefaces it became apparent that sticking with a serif let the logo mark (symbol) take center stage.
It also provided a sense of simplicity which is a common characteristic among modern art pieces. Abril Display Black has earned it’s place as a fantastic traditional typeface with great basic elements.
Cusity is a brand built on curiosity and art determination.
When we put digital art and technology together, anything is possible. Our goal is to expand boundaries of creativity and be a platform for your daily inspiration.
It also requires a modern typeface like Lust – elegant and detailed with high contrast in the thickness of the strokes throughout. Inspired by the Didone typefaces.